Bringing Perry the Mascot to Life
We collaborated with the team at the Birmingham2022 Commonwealth Games to work on Perry, their magnificent mascot.
As a leading 3D and XR studio, we were tasked with bringing their games mascot, Perry, to life through animation and immersive technology.
The key objectives were:-
– Create a lifelike animated version of the already brilliantly designed Perry through animation and immersive technology.
– Ensure he could be viewed online as well as through a specially created Instagram filter.
– Make him digitally accessible for everyone to enjoy, not just those on social media.
– Create a digital Perry that could ‘travel’ globally, and effortlessly generate community engagement without having to put people on the ground to facilitate it.
We achieved all this through the creation of a standalone Instagram filter to allow people to easily engage with AR Perry through the app. The IG filter actively encouraged users to interact with the AR Perry & gain engagement with the #PoseWithPerry selfie hashtag.
We also created WebAR and WebGl versions that allowed people to access Perry from any web browser. This all ran alongside the online 3D interactive version which allowed users to play and rotate Perry as well as learn more about his striking features.
Perry had one of the most successful launches of any project we have been involved with gaining millions of likes & shares across social media during the launch period.